Brand building · Discipline
Brand building
Brand is the sum of what people see and what they experience. I work on both: the content that gets attention and the systems that keep the promise.
Connected to
- Toge-LifestyleMy own media-driven marketing consultancy. The name comes from tōge (峠), the mountain pass: the road between one valley and the next. Official media for major automotive events, content for large brands, and brand joint ventures brokered.
- Cabinetry companyDirector of Business Development at a cabinetry and interiors company, taking a traditionally run business digital.
- TROOPERS SingaporeHead of Brand. I run campaigns and content, and I build the tech behind them.
- PassionThe thread through everything else. I like making things with my own hands, and I care how they look. Software, brand and photography are the same urge in different materials, and on my own time it shows up as night-sky photography, working on my car, and building things like the photography simulator and this website.