Brand building · Role · 2026 to now
TROOPERS Singapore
Head of Brand. I run campaigns and content, and I build the tech behind them.
Connected to
- Brand buildingBrand is the sum of what people see and what they experience. I work on both: the content that gets attention and the systems that keep the promise.
- Customer data platformA single source of truth for talents, clients, visitors and partners. It drives retargeting and shows which campaigns bring good leads.
- AI video editingA workflow that uses Claude to create and edit videos. It cut three days of editing down to three hours.
- XiaohongshuRunning the brand on XHS, the Chinese social app, with Claude handling translation so the tone lands and leads convert.