Brand building · Role · 2025 to 2026
Cabinetry company
Director of Business Development at a cabinetry and interiors company, taking a traditionally run business digital.
Connected to
- Brand buildingBrand is the sum of what people see and what they experience. I work on both: the content that gets attention and the systems that keep the promise.
- 50× viewershipGrew average marketing viewership from 200 to 10,000, which brought more people into the showroom.
- Going digitalMoved the company onto cloud tools and introduced transparent tracking for every client.
- Product chatbotA chatbot on Google's Gemma model that answers customer and sales-team questions with product facts.