Photographer · Engineer · Brand builder
Andrian Tam
Fifteen years behind the camera, a decade of building software. Here's how the two came together.
2010 · High school
It started with a camera.
I've been shooting since my high school days at SMK Seafield. As a kid I spent hours in bookshops reading photography magazines, studying how each shot was made and dreaming about cameras I couldn't afford. I started on compact cameras and borrowed DSLRs until my brother bought me my first, a Canon 500D.
2012 to 2015 · University
Then I photographed everything.
Photography stayed close to my heart. I shot mostly landscapes and travel, and while studying Cognitive Science at UNIMAS, I covered many events for my faculty and the university.
2015 to 2017 · Software engineer, ad agency
I learned to build what people touch.
I started out as a software engineer and fell for UI/UX: interfaces that respond, move and feel right. At Isobar, part of Dentsu Aegis Network, I built interactive sites and campaigns for brands, down to an Arduino infrared trigger for an on-ground installation.
2018 to 2024 · McKinsey & Company
Then the stakes got serious.
Six years as a software engineer in McKinsey's digital practice, much of it for financial services. I led 15 engineers on a bank's app that launched just as the COVID-19 lockdown hit, built a risk monitor for a Sydney client, and worked on asset health monitoring and digital lending in Jakarta.
2024 to 2026 · Founder, then business development
So I built my own.
I founded Toge, a media-driven marketing consultancy and the official media for Autoshow Malaysia, Super GT Sepang and Tokyo Auto Salon. Then I led business development at a cabinetry company, taking a traditional business digital and growing its viewership fifty times.
2026 · Head of Brand, TROOPERS Singapore
Back in the team, still building.
Today I lead brand at TROOPERS in Singapore, and I still build the tech behind it: a customer data platform for retargeting and lead quality, and AI video editing that cut three days of work to three hours.
What's next
Let's build something.
Brand, tech, or both. And if you want to talk photography, the coffee's on me.
