Resume
Andrian Tam
Head of Brand at TROOPERS Singapore, and a software engineer with six years of delivery at McKinsey & Company's digital practice, much of it for financial services. Behind the camera for more than fifteen years.
Impact at a glance
- 15engineers led and coached in financial servicesMcKinsey: a client bank's app launched as the COVID-19 lockdown hit
- 3financial-services buildsClient bank app, Jakarta digital lending, Sydney risk monitor
- 6 yrsdelivering software at McKinseyNext.js, React, Angular, C#/.NET and Node.js across 5 markets
- 1 weekto a deployable prototypeHong Kong aviation eCommerce, deployable online and offline
Experience
- June 2026 to present
Head of Brand
TROOPERS Singapore
- Built a Customer Data Platform (CDP) as the single source of truth for retargeting, tracking lead quality and consolidating talents, clients, visitors and partners.
- Used Claude AI to create and edit videos, cutting editing time from 3 days to 3 hours.
- Managed XHS (Xiaohongshu), a Chinese social app, using Claude translations to attract and convert leads.
- Ran talent campaigns, steered by CDP lead quality.
- Owned quality assurance by working on-ground shifts to learn the requirements first-hand, then trained talents to the expected standard.
- March 2025 to May 2026
Director of Business Development
A cabinetry company
- Grew marketing viewership 50 times (from 200 to 10,000 average viewers), driving more showroom visits.
- Drove the digital transformation of a traditionally run company: migrated to cloud solutions and introduced transparent client tracking.
- Built a Gemma LLM-powered AI chatbot to answer customer and sales-team questions on product facts.
- July 2024 to present
Founder
- Founded a media-driven digital marketing consultancy delivering content for large brands, including Solarvest Group.
- Brand builder and joint-venture (JV) broker.
- Official media for major automotive events, including Autoshow Malaysia, Super GT Sepang and Tokyo Auto Salon.
- January 2018 to January 2024
Senior Analyst, Software Engineer
- Led and coached 15 engineers in Agile delivery of a Relationship Manager application for a Malaysian bank (Angular). It launched just as the COVID-19 lockdown hit, so the bank kept receiving applications online. Aligned with designers on versioning and wrote the theming style guides.
- Led development of a consumer-facing digital lending website in Jakarta, including MarTech 360 third-party integration.
- Built the React front end and back-end API integration, including data ingestion (C#, .NET, EF Core), of a digital risk-monitoring app for a Sydney-based financial services client, in an Agile team.
- Developed a carbon-emission tracking tool for a Taiwan-based manufacturing client (Next.js, NestJS).
- Delivered a dynamic eCommerce prototype with analytics tracking for a Hong Kong aviation client in one week, deployable both online and offline.
- Developed a server-side-rendered website for a Bangkok telco client, including migration (Node.js, Pug, Sequelize).
- Contributed to a VR demo app for the mining practice with an Amsterdam-based team.
- September 2017 to January 2018
Junior Software Engineer
VLT Labs
- Developed projects on Node.js with Mongoose (MongoDB) and Hapi.
- Built Python Scrapy web scrapers to load third-party web data into an existing database.
- Contributed to an e-commerce fashion site (Pug, SCSS).
- February 2016 to September 2017
Full-stack Web Developer
Isobar (Dentsu Aegis Group)
- Raised engineering standards by introducing MVC frameworks (Laravel) on new client websites.
- Developed and maintained client websites (HTML, CSS, JavaScript, PHP, SQL).
- Troubleshot, debugged and upgraded existing applications; redesigned maintenance flows to improve the process and reduce errors.
- Built an Arduino-based infrared trigger as a human-computer interaction (HCI) interface for an on-ground installation.
- Implemented cloud storage on AWS S3.
- Set up an ad-hoc video and photography studio.
- October 2015 to February 2016
Developer
Dekatku Sdn. Bhd.
- Designed and delivered UI/UX and logos for client websites.
- Built the company subsidiary's responsive website (Bootstrap).
- July 2015 to September 2015
Intern
Samsung Electronics
- Tested and evaluated the Business Intelligence System using usability theory; gathered user feedback and recommended improvements.
- Proposed sensory branding and subconscious marketing to lift sales across Samsung retail stores.
Skills
- Engineering
- JavaScript, Python, C#/.NET, PHP, SQL, React, Angular, Next.js, NestJS, Node.js, Laravel, API and third-party integration, AWS S3
- AI and data
- Google AI Studio (API use, vibe coding), LLM chatbots in Python, Prompt engineering, Content and image generation, Customer data platforms
- Delivery and leadership
- Agile and Scrum (CSM), Team leadership and coaching, Technical documentation, Usability testing, Quality assurance
- Brand and growth
- Digital marketing, Brand building, JV brokering, Ads and campaigns, Photography, Videography
- Domain
- Contracts, corporate agreements and litigation, Interior design
- Industries
- Financial services (banking, digital lending, risk monitoring), Telecom, Aviation, Manufacturing, Mining
- Client markets
- Malaysia, Indonesia, Australia, Hong Kong, Thailand
Awards and certifications
- 2022 Digital Marketing, HubSpot, credential ID 39e7ad621fd348a08de4865c5d5dd981
- 2019 Certified ScrumMaster (CSM), Badge ID 1050787
- 2018 Silver, Goodbye, Good Buy, MDA d Awards, Best Use of Video
- 2017 Silver, Goodbye, Good Buy, Malaysia Effie Awards, Brand Experience
- 2017 Silver, Goodbye, Good Buy, Malaysia Effie Awards, Internet Services, Telco Products and Services
Education
- 2012 to 2015 Universiti Malaysia Sarawak (UNIMAS), B.Sc. Cognitive Science (AI, knowledge base design, neural networks)
- 2010 to 2011 SMK Seafield, Malaysian Higher School Certificate (STPM)